Have you ever seen ratings, prices and more appear in the search results for websites?
If so, you’ve seen a rich snippet. Rich snippets make your website stand out from competitors in search results and dramatically increase clicks! (Would you rather click a page with a 5 star rating or no stars at all?)
How do you add rich snippets to your website? You can’t – at least not directly (sorry!)
What you can do is add “schema markup” to your website. Schema markup helps Google understand your content better and makes your website’s listings in search results eligible to receive rich snippets.
Rich snippets can be used for many things including:
- Local businesses
- TV episodes and ratings
- Book Reviews
- Software Applications
- and more…
Curious? Ask Chris for advice at firstname.lastname@example.org.