If you are interested in using pre-orders on your e-commerce store, your first step ought to be learning how to add a pre-order button on Shopify. Pre-orders are an intelligent business strategy for creating interest in a product or service before it becomes available.
Customers tend to enjoy pre-orders because they get to order the product before anyone else does. However, there are other reasons to use pre-orders. Start-ups can also use pre-orders to generate funds to create products or services.
Does Shopify Support Pre-Orders?
Shopify does support pre-orders. However, to set up pre-orders on Shopify, you must download a pre-order app from the Shopify App Store, such as PreOrder Now from Website on Demand.
How Do I Get a Pre-Order Button on Shopify?
With the PreOrder Now Shopify app, you can set it to automatically change the Add to Cart button to a Pre-Order button for out-of-stock items. You can also add a pre-order button to products that are coming soon.
PreOrder Now also allows you to add pre-order badges and mixed cart alerts, enable partial payments, send emails, tag products, offer discounts on pre-orders, and more. Here’s how to set up and use your pre-order button on your Shopify store.
How To Install the PreOrder Now App
The first step to adding a pre-order button on Shopify is downloading the app. You can find the PreOrder Now app on the Shopify app store or on the Website on Demand website. PreOrder Now works out of the box, so there is no need for theme changes or coding when integrating with your store. Just follow the prompts after installation to set it up. The app includes a fast customer support team to answer any questions.
How To Set Up Pre-Orders on Shopify
You will need to follow the steps in the PreOrder Now app to set up and activate pre-orders. From the app settings, you can choose whether to allow pre-orders for all products in your shop or just for specific ones. To enable pre-orders for specific products, use the following steps:
- Navigate to the Products section in the app.
- Select the product you want to enable pre-orders for.
- Toggle the Pre-Order option to “ON” for each product you want to make available.
The PreOrder now app also gives you control over your pre-order stock. These are the options to choose from:
- Unlimited: You can allow as many pre-orders as customers are willing to purchase, disregarding any inventory.
- Limited: If you will only have a limited number of products, you can cap the number of pre-orders, and the app will stop accepting orders once the limit is reached.
- Limit by Existing Inventory: You can tie pre-orders to your actual Shopify inventory, meaning that once a product’s inventory drops to 0, the pre-order option becomes available automatically.
In addition to controlling pre-order stock, you can schedule when pre-orders are available with a start date and an end date. This option is useful for limited-time pre-orders and product launches.
How To Customize the Pre-Order Button on Shopify
There are button appearance customization options also available in the PreOrder Now app under the settings. This allows you to change the color of the button to match your store, as well as the text, text color, and button size.
Once your pre-order options are set up, the app will automatically show customers the pre-order button and options on the selected product’s page in the product description. You can then start monitoring your orders from the app and gain valuable insights into your sales.
Benefits of Using Pre-Orders on Shopify
Customers tend to enjoy pre-orders because they get to order the product before anyone else does. However, there are other reasons to use pre-orders. Some of the many benefits of offering pre-orders at your Shopify store include:
- Building anticipation for your product or service
- Generating early sales that can help you gain revenue before your product launch
- Reducing financial risk by testing whether the product will sell
- Enabling you to engage with customers and gain a loyal customer base
Offering pre-orders also opens up marketing opportunities for your product or service. It can expand your reach through word-of-mouth organic marketing, potential influencer collaborations, and possible media coverage.
Use the Pre-Order Shopify App To Add Pre-Order Buttons Easily
Learning how to add a pre-order button on Shopify is the easy part. Monitoring and managing your pre-orders is a bit trickier. The PreOrder Now app solves these problems for you with its easy-to-use platform. Monitor and manage your pre-orders with ease, and give the PreOrder Now app from Website on Demand a try today. Got questions? Contact us and we will be glad to help.
