Whether you are new to e-commerce and Shopify or a seasoned professional, we all know that marketing never ends. We always see advertisements everywhere, and our seasoned marketing friends probably even see them in their dreams. And we have to tell you that marketing is one of the primary keys to post-holiday sales on your Shopify store.
So, let’s dive in and discuss why items go on sale after the holidays, the benefits of hosting post-holiday sales on Shopify, and some strategies and best practices for making sales after the holiday season is over.
Why Do Items Go on Sale After the Holidays?
After the holidays are over, you will find sales everywhere for several reasons. Let’s take a look at why items go on sale after the holidays.
Excess Inventory
In many cases, retailers will purchase excess inventory for the holiday “just in case” so they have the extra on hand. This is the same for e-commerce stores. And that excess inventory can put a strain on storage space and accrue storage costs.
Customer Expectations
Consumers have come to expect sales after the holiday season. With these sales, businesses must anticipate a better customer experience and satisfaction to keep customers coming back. For your Shopify store, this may include responding to customer inquiries as soon as possible, addressing issues quickly, and keeping the line of communication open.
Seasonal Products
Seasonal items are often on sale after the holiday season because it can be difficult to sell them at any other time of the year. You will want to sell these types of items before they become irrelevant or less desirable unless you want to hold onto them for another year in hopes of selling them for the next holiday season.
Benefits of Running Post-Holiday Sales on Shopify
Some of the many benefits of post-holiday sales on Shopify include:
- Increased revenue
- Additional exposure to your Shopify store
- Better relationships with customers, ensuring customer loyalty
You also benefit from clearing out excess inventory, reducing storage costs.
How Do You Make Sales After Christmas?
You do not have to count out sales after Christmas. There are many ways to eliminate that excess inventory, including leveraging email marketing, bundle discounts, and even highlighting new arrivals. Here are some strategies for getting rid of excess inventory and maintaining customer loyalty after the holiday season.
Start Planning Early
You do not want to be overrun with anxiety trying to plan post-holiday sales while the holiday season is running full steam ahead. Start planning your sales and marketing strategies well before the holiday season begins. Create your ads and get your discounts and promotions ready early, so all you have to do is click a few buttons when Christmas is over, and you are ready to go.
Use Unique Marketing Strategies
Customers are bombarded with the same types of ads all day long. Create something unique for your Shopify store and promote it in different locations, whether on social media, YouTube, or anything in between. Also, make sure your ads are easy to click through and have a strong call to action so customers are more enticed to make a purchase.
Social Media
Keep your social media accounts up to date with new promotions and sales. Social media is a main form of communication nowadays, so it’s important to keep your accounts updated and follow the trends. Also, make sure you respond to comments, likes, etc., on your social media accounts. Customers are more likely to remain loyal to your Shopify store if they know you are responsive.
Use Previous Sales Data
Look through your prior sales and promotions to see what worked and what did not. Using this data, you can create new campaigns that align with your customers’ preferences and spending habits.
After Christmas Sales Meme
Instead of using a video ad or other type of campaign, you can promote your post-holiday sale using memes. Making customers laugh is a great way to reach their hearts, and after all of the holiday stress, a good laugh is what they need. They will be more likely to remember you and your Shopify store. Adding a strong call to action in the meme description will entice them to click the link for your store and purchase.
Pre-Christmas Discount Codes
Include a discount code for future purchases in pre-Christmas orders. Whether it is a discount, free shipping, or something else, this can encourage customers to return after the holidays to make another purchase. This will increase customer loyalty and help you get rid of excess inventory.
Best Practices for Post-Holiday Sales on Shopify
When it comes to post-holiday sales on your Shopify store, here are some best practices to put into action right away for success.
- Make sure your Shopify store is mobile-friendly. Optimizing your store for mobile use can increase sales from customers who shop using their mobile devices.
- Use Shopify apps, such as the Website on Demands Bulk Discount Now app, to help manage discounts, track inventory, and optimize marketing efforts.
You can also analyze post-holiday sales data using Shopify’s analytics. This can help you plan ahead for future sales and promotions.
Post-Holiday Sales on Shopify with Website on Demand
Your Shopify store’s sales do not have to slump after the holidays. Using the techniques described in this guide, you can have a post-holiday sales extravaganza, getting rid of that excess inventory and creating loyal customers who will continue returning to your Shopify store. Check out our apps on Website on Demand for help with your sales after the holiday season.