Learning how to create a wholesale page in Shopify is important if you plan on offering great deals to wholesale customers. Wholesale e-commerce is when you sell products in large quantities at a discounted rate to another entity online. These entities can be other wholesalers, retailers, or customers.
Selling wholesale can significantly reduce the cost of running your business, and you can add it to your sales mix portfolio, increasing your chances of getting loans, better deals, and more.
Can I Set Up Wholesale on Shopify?
One of Shopify Plus’s features is Shopify Wholesale, which allows you to set up and manage your wholesale business. It is like having a second Shopify store, but it integrates with your current retail store. You can sell the same products from your retail store on your wholesale page or create wholesale-only products unavailable to retail customers.
Your Shopify Admin dashboard allows you to track your wholesale customers and orders. Your wholesale account seamlessly integrates with your current retail store.
Benefits of Using Shopify for Wholesale
One of the main benefits of using Shopify for wholesale is increasing sales without increasing the money you spend on marketing. Wholesaling on Shopify allows you to reinvest in your business.
Another benefit is gaining other brands’ customers by creating wholesale partnerships with retailers. These partnerships can also help you break into new markets with fewer risks. Using Shopify for wholesale also allows you to customize pricing for each of your wholesale customers.
Limitations of Wholesale on Shopify
There are many benefits to using Shopify for wholesale, but also some limitations. There are product restrictions and integration limitations with external systems and third-party apps.
How To Add a Wholesale Area to Your Shopify Store
The process for setting up a wholesale shop on Shopify is straightforward. Follow the steps below to add a wholesale area to your Shopify store.
- Choose the right Shopify plan for wholesale: Shopify’s wholesale sales channel is recommended on the Shopify Plus plan. Features include:
- Enhanced customization capabilities
- Prioritized customer supports
- Advance analytics
- Create a separate storefront for wholesale customers: This will be a separate password-protected storefront that is an extension of your retail store.
- Customize pricing for wholesale customers: You can set percentage-based discounts and fixed prices, offer different prices to different wholesale customers, or use volume-based pricing.
- Manage orders and processing in the wholesale channel: After completing the above steps, wholesale customers can create an account and submit purchase orders.
You can then begin processing purchase orders. You can either process orders by sending invoices to be paid with the payment providers you set up in your Shopify Admin dashboard or mark the invoice as paid when you receive payment.
How Do I Add a Wholesale Price to Shopify?
Now that your wholesale store is ready, we will discuss adding wholesale pricing to your Shopify store.
Activating Wholesale Pricing in Shopify
The first step is to ensure that the wholesale pricing feature is turned on and active. Turning this on will activate all the features you need to set your wholesale pricing strategy.
Setting Wholesale Prices for Individual Products
The active wholesale pricing feature allows you to review individual products and add your selected prices.
Create Wholesale Pricing Lists
Consider creating wholesale pricing lists for different categories or customer tiers. Providing wholesale customers with a price list will foster better relationships with them and encourage repeat business.
Does Shopify Have Wholesale Pricing?
Yes, Shopify does have wholesale pricing. There are several questions you should ask yourself before setting your wholesale prices:
- Do you know what your wholesale price will be?
- Are you going to apply minimum order quantities?
- Will you offer pricing tiers for large-volume orders?
- Are you ok with not undercutting retailers on price without hard feelings?
A good rule of thumb here is that retail prices are usually 2.5 times more than wholesale prices. To help you determine your wholesale prices, you can use Shopify’s free wholesale gross profit margin calculator to help you set your wholesale prices.
Tips for Managing Your Wholesale Store
Here are some tips on managing your wholesale store and pricing.
Balance Wholesale and Retail Pricing
You want to ensure the right balance between your wholesale and retail pricing. You do not want to undercut your retail business, but you want to entice wholesale customers to purchase. Offering wholesale-only products and various packaging options to wholesale customers can help maintain a good balance.
Offer Volume Discounts
Offering volume discounts to wholesale customers can increase your bulk sales. This will help you build stronger relationships with your wholesale customers by showing them you appreciate their business. You will want to make sure you clearly define the terms of the volume discount, whether based on the order quantity or the total amount they spend.
Leverage Inventory Management Software
Effective inventory management will make or break your wholesale business. Using inventory management software, you can optimize processes, improve accuracy, respond quickly to market changes, and avoid mistakes.
Adapt and Innovate
You have to be able to adapt to changes in market conditions and customer expectations. Be flexible and innovative to remain competitive.
Speed Up Order Fulfillment
Stop writing orders by hand. Using digital order forms and submission processes helps increase efficiency. The faster you organize your orders, the quicker you can ship them out, increasing customer satisfaction.
Always Provide Exceptional Customer Service
How you treat your customers will either keep them coming back or send them running to another wholesaler. Using exceptional customer service tactics keeps customers returning, helps spread the word about your business, prevents negative reviews, and more.
Learn How to Create a Wholesale Page in Shopify With Website on Demand
Learning how to create a wholesale page in Shopify is straightforward. The hard part is deciding on your wholesale pricing without undercutting your retail store. Adding incentives like bulk discounts can help sustain wholesale customer relationships and keep them returning for future purchases.
If you need help with wholesale pricing, our Wholesale Pricing Now app from Website on Demand can help. It will seamlessly integrate with your Shopify store, help create custom and tiered pricing, and reward your customers with layered discounts the more they shop with you.
