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10 Tips to Improve Your Website Content

Do you dislike writing your website content? Does looking at Word and seeing a blank page staring back at you give you pause? If content writing isn’t your favourite pastime, you’re not alone!

Hopefully these handy tips below will, if not make copywriting fun, at the very least make your copywriting efforts easier and the results more satisfying to your website visitors.

  1. Put your reader first. Picture someone you know and imagine you’re writing to them. As well, address the reader directly in your copy by using the word ‘you’.
  2. Just like you were taught in school, your headline or title states your main point or conclusion, your first few paragraphs expand on it then any secondary points are covered later in the body text.
  3. Make reading your content easy. Break your article into short sections, use subheadings to separate sections, break long paragraphs into short paragraphs and break long sentences into short sentences.
  4. Use simple words. Don’t go for fancy words when a simpler, more commonplace word will work just as well.
  5. Avoid industry and technical jargon. Unless you’re certain a particular technical term is going to be understood by 95% of your audience or more, don’t use it.
  6. Be concise. Your readers will thank you. Edit out unnecessary words and sentences, avoid redundancies and delete unnecessary adjectives.
  7. Include more facts in your copy. The more facts in your copy the better. Be specific, definite, concrete.
  8. If your text is meant to sell something, write about benefits and not features! And start talking about benefits right from the beginning. Don’t wait until the third or fourth paragraph to mention how your customers will benefit from your product.
  9. Write in a friendly, conversational style but use colloquial expressions cautiously (or avoid them altogether) if your audience isn’t composed entirely of native English speakers. Use pronouns, contractions. To add a bit of drama to your writing, don’t be afraid to use sentence fragments (e.g., “We’re the only bakery to use XYZ in our cakes. The only one.”) or begin sentences with conjunctions (e.g., “But I can’t force you.”)
  10. Break up your text with graphic techniques to emphasize words and phrases. For your convenience, here’s a list of techniques to try:
  1. Underline
  2. Capital letters
  3. Indented paragraphs
  4. Bold
  5. Italics
  6. Colored type
  7. Fake handwriting
  8. Arrows
  9. Highlighting
  10. Boxed out copy
  11. Call-outs
  12. P.S.
  13. Bullets

I'm an avid world traveler and founder of Website On-Demand and BRIM Bullying Prevention. In my role as founder of Website On-Demand, I help small businesses use their websites to increase their revenue and make meaningful progress in growing their business.

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