With over two million merchants selling products on Shopify, deciding the best day to launch a product can take time and effort. Unfortunately, there is no easy answer to this question. A product launch is important for your business, and there are many things to consider before and after launching to maximize success.
Understanding the Importance of Launch Timing
Timing your product launch is crucial to its success. Many factors must be considered, but the most important are seasonality, consumer trends, and market conditions.
Seasonality
Products could have better selling potential depending on the season or time of the year. For example, launching a new tank top in spring or summer would have better selling potential than launching in the fall or winter.
Consumer Trends
You want to ensure your new product is relevant to people’s needs and appeals to your target audience. If your research finds that your target audience is purchasing similar products to yours, your launch may be more successful.
Market Conditions
You should monitor economic conditions and the spending habits of your target audience. If spending trends are down, you should wait to launch your product. However, if spending trends are up, you should move forward with your product launch.
Leveraging Marketing Campaigns
Marketing campaigns are your best friend when launching a new product on Shopify. By starting your marketing campaigns before the actual launch of the product, you can create hype for it. This will also let you know if the product will succeed.
You can create social media posts, send emails to your email list members, and more. You can add a pre-order button to the product page to track the product’s potential success when launched. You can also offer bulk discounts to increase sales of your new product.
There are many things you can do to have a successful product launch. One idea is to host a product launch event. If your product is related to a holiday or event, you could throw a virtual party around that time to get hype about your product and increase sales.
Other ways to track your pre-launch marketing campaigns include metrics or KPIs, such as website traffic, social media engagement, email open and click-through rates, and landing page conversion rates.
By starting marketing campaigns early and watching the marketing metrics, you will know if the product launch will bring success to your business.
Avoiding Pitfalls
An unsuccessful product launch is never fun for any business. Here are some things to avoid when launching a new product.
- Launching a product your target audience does not want
- Not fully developing your product before launching
- Bad timing, especially for seasonal products
- Product offering oversaturation
You want to make sure that you are doing market research before launching a product to help avoid an unsuccessful product launch.
What is the Best Day to Launch a Product on Shopify
Unfortunately, there is no perfect day of the week to launch a product, but you can consider the product’s seasonality to help you determine the ideal day for your needs. Track critical metrics or KPIs to help you choose the best day to launch a product on Shopify.
Using our app tools from Website on Demand, we can help you launch a successful product no matter when you decide to launch your product.
